The Tiffany & Co. Timeline

2019 Tiffany & Co. Diamond Source Initiative
2023
Tiffany & Co. unveils The Landmark at 57th Street and Fifth Avenue. Featuring 10 floors of magnificence, it is filled with never-before-seen creations, dazzling diamonds, exquisite gems and custom works by the world’s most renowned artists.
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2023 Tiffany & Co. Diamond Source Initiative
2023
The reimagined setting for the legendary Tiffany Diamond is revealed to celebrate the grand reopening of The Landmark. The design draws inspiration from Jean Schlumberger’s iconic Bird on a Rock brooch.
Tiffany Lock
2022
The Tiffany Lock collection debuts. The collection transforms an archival padlock motif into an audacious symbol of togetherness and inclusivity.
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Tiffany Knot
2021
Tiffany Knot is introduced. Its entwined ends form a knot that represents the power of connections between people.
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2021
2021
Signalling a bold new era of love, the Charles Tiffany Setting men’s engagement ring is introduced.
2021
2021
Over USD $6.5 million is raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial.
2021 ABOUT LOVE
2021
The ABOUT LOVE campaign starring Beyoncé and JAY-Z captures the beauty of love through time and all its dimensions.
2020
2020
Tiffany & Co. launches the Diamond Craft Journey, becoming the first global luxury jeweller to share the countries where their newly sourced, individually registered diamonds of .18 carats and larger are crafted.
2018
2018
Tiffany’s first new engagement ring design in nearly a decade, the Tiffany True®, is introduced.
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2017
2017
Tiffany HardWear launches. Inspired by an archival Tiffany design, the collection embodies the power and edge of New York City.
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2015
2015
Building on a legacy of sustainable practices, Tiffany & Co. joins other leading companies in pledging net-zero greenhouse gas emissions by 2050.
2014
2014
An icon for a new era, the Tiffany T collection debuts. It captures the courage, strength and optimism that Tiffany stands for.
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2001
2001
Tiffany works with Pantone® to create “1837 Blue” in honour of the iconic Tiffany Blue® hue.
2000
2000
The Tiffany & Co. Foundation is established, solidifying a commitment to supporting the world’s most treasured seascapes and landscapes. The Foundation has awarded over USD $100 million in grants since.
1987
1987
Tiffany silversmiths begin crafting the US OPEN trophies for the United States Tennis Association. Today, the House is responsible for the craftsmanship of five separate tennis awards for the US OPEN, held in New York every year.
1980
1980
Paloma Picasso’s first Tiffany collection launches. Inspired by the graffiti on New York City buildings during the ’70s, the Paloma’s Graffiti collection reimagines the street art form as jewellery.
1979
1979
John Loring is appointed Design Director. He shapes Tiffany’s design legacy for the next 40 years.
1977
1977
Tiffany is commissioned to create the NBA Championship Trophy. It stands two feet tall and weighs approximately 16 pounds.
1974
1974
Tiffany introduces the gemstone tsavorite and names it in honour of Tsavo National Park near the border of Kenya and Tanzania, where it was discovered.
1974
1974
Elsa Peretti joins Tiffany and revolutionises jewellery design with her sculptural aesthetic and modern sensibility, as exemplified by her iconic Bone cuff. Under Peretti’s direction, sterling silver attains a glamorous new status; and her Diamonds by the Yard® collection introduces diamond jewellery that can be worn every day.
1969
1969
The Return to Tiffany™ keyring debuts. Each one sold was assigned a serial number and registered so that if lost, it could be returned to the Tiffany flagship store on Fifth Avenue and reunited with its owner. The iconic design goes on to inspire one of Tiffany’s best-selling collections worldwide.
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1968
1968
Tiffany introduces tanzanite, a gemstone discovered in the foothills of Mount Kilimanjaro. To this day, it remains the only gemstone that can be found in just one country: Tanzania.
1967
1967
Tiffany crafts the Vince Lombardi Trophy® for the first NFL® Super Bowl®. It weighs in at seven pounds.
1961
1961

Tiffany makes its cinematic debut in the iconic Breakfast at Tiffany’s, which stars Audrey Hepburn®. An instant Hollywood classic, it is the first film ever filmed at Tiffany’s flagship store, followed by Sleepless in Seattle (1993) and Sweet Home Alabama (2002).

Audrey Hepburn®—Trademark and Likeness property of Sean Hepburn Ferrer and Luca Dotti—All Rights Reserved.

1956
1956
Legendary designer Jean Schlumberger joins Tiffany, ushering in an unprecedented chapter of jewellery design. His lavish, whimsical designs are coveted for their imaginative use of diamonds and vivid gemstones.
1955
1955

Gene Moore joins Tiffany and transforms the New York flagship store windows into magical mini-theatres of adventure, romance and wit. His creative collaborations with celebrated artists attract spectators from all over the world.


Photograph by Ricky Zehavi

1940
1940
The Tiffany flagship store opens at the corner of 57th Street and Fifth Avenue, establishing the area as New York’s premier shopping destination.
1910
1910
Dr. George F. Kunz introduces morganite to the American public and names it in honour of financier and philanthropist J.P. Morgan. Discovered in Madagascar, the gem is a rare pink to peach variety of beryl.
1902
1902
The gem kunzite is discovered and named in honour of Tiffany’s Chief Gemologist, Dr. George F. Kunz. Tiffany is the first retailer to have a gemmologist position on staff.
1902
1902
Louis Comfort Tiffany, son of Charles Lewis Tiffany, becomes the company’s first official Design Director. An influential figure in the Art Nouveau movement, Louis Comfort Tiffany’s colourful, naturalistic aesthetic—as exemplified by the iconic “Wisteria” lamp—remains a major inspiration for Tiffany designers today.
1887
1887
Charles Lewis Tiffany makes headlines when he purchases the French Crown Jewels. The jewels are placed in Tiffany designs and sold to America’s high society.
1886
1886
Charles Lewis Tiffany introduces the Tiffany® Setting, the engagement ring as we know it today. Flawlessly engineered, the six-prong setting is virtually hidden and allows the brilliant diamond to float above the band and into the light, resulting in a ring so beautiful it has been a symbol of the world’s greatest love stories for over 130 years.
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1885
1885
Tiffany redesigns the Great Seal of the United States. It appears on the dollar bill to this day and enables everyone to carry a Tiffany design in their wallets.
1877
1877
Charles Lewis Tiffany purchases a 287.42-carat fancy yellow diamond. The following year, it is cut to 128.54 carats and named the Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds to date.
1868
1868
Tiffany & Co. starts manufacturing gold fashion jewellery designs, making luxury available to Americans.
1866
1866
Tiffany introduces the Tiffany Timer, America’s first stopwatch.
1862
1862
President Abraham Lincoln purchases a Tiffany seed pearl necklace and earrings for his wife, who wears them to the inaugural ball.
1853
1853
Charles Lewis Tiffany unveils a nine-foot Atlas clock above the Tiffany store. Today, the clock still stands above the entrance of The Landmark at 57th Street and Fifth Avenue and is the oldest public clock in New York City.
1851
1851
Tiffany is the first American company to institute the .925 sterling silver standard, which is later adopted by the United States.
1848
1848
Tiffany becomes a renowned destination for diamonds when Charles Lewis Tiffany purchases the gemstones from European aristocrats and brings them back to the U.S., allowing the nation’s elite to purchase major jewels at home for the first time.
1845
1845
Tiffany publishes the first direct mail catalogue in the U.S. and introduces Americans to luxury goods. Now known as the Blue Book Collection, it represents the pinnacle of the House’s jewellery portfolio.
1837
1837
The first Tiffany store opens in New York City. The first day’s sales total is USD $4.98.
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