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the 2017 blue book
Introducing Tiffany Metro
RISE AND SHINE
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Since the 19th century, Tiffany has outfitted the world with the very best examples of fine Swiss watchmaking.
Charles Lewis Tiffany opens a store on Lower Broadway in New York City.
Tiffany begins selling watches.
Charles Lewis Tiffany installs a statue of Atlas holding a clock above the entrance of his store. It was one of the first public clocks in New York City.
Tiffany introduces America's first stopwatch, the Tiffany Timer.
Tiffany opens a massive four-story facility on the Place Cornavin in Geneva, Switzerland.
Tiffany & Co. is assigned its first patent for watch improvements, including watch hand settings, anchor escapement for watches and watch regulators.
With the adoption of standard time in New York City, Tiffany begins a weekly “regulation” of over 400 clocks in New York.
At the Chicago World's Fair, Tiffany takes home awards for its watch display.
Tiffany chief gemologist George F. Kunz patents luminescent paint. Numerals on watches are never quite the same.
Developments in speed and industry lead to smaller and more simplified wristwatches. Tiffany's Art Deco watches are declared the ultimate accessory for flapper fashions.
Tiffany features spectacular diamond cocktail watches in its “House of Jewels” exhibit at the New York World's Fair.
An ingenious folding purse watch is crafted for women on the go. Decades later, it will inspire the Tiffany East West watch.
President Franklin Delano Roosevelt receives a Tiffany watch as a birthday gift, which he wears to the historic Yalta Conference.
Gold bracelet watches with close fitting links of unusual shapes from the 1972 Blue Book.
The Atlas® watch is introduced, inspired by the Roman numerals of the famous Atlas clock.
Tiffany introduces the Streamerica® watch inspired by the American industrial design movement of the 1930s.
Tiffany adds a white diamond cocktail watch to its collection, recalling glamorous evening watches from America's Jazz Age.
Tiffany launches its newest collection of watches. The Tiffany CT60 was inspired by a watch originally sold by Tiffany in the 1940s, and given to President Franklin Delano Roosevelt as a birthday gift in 1945.